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Privacy Policy

Last updated: January 15, 2026

At Novalphaxt S.A. de C.V. (hereinafter "Novalphaxt", "we", or "the company"), located at Av. Paseo de la Reforma 505, Floor 32, Col. Cuauhtémoc, Alcaldía Cuauhtémoc, C.P. 06500, Mexico City, Mexico, we are committed to protecting your personal data in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations.

1. Personal data we collect

We collect the following personal data when you use our contact form or interact with our website: - Full name - Email address - Content of the message sent - IP address and browsing data (collected automatically) - Cookies and tracking technologies (subject to your consent) We do not collect sensitive personal data such as financial information, biometric data, or health information.

2. Purpose of data processing

Your personal data will be used for the following purposes: - Responding to your inquiries and information requests - Providing you with educational content about the real estate sector - Improving the functionality and browsing experience on our website - Complying with applicable legal obligations - Conducting statistical analysis of site usage (in anonymized form)

3. Legal basis for processing

The processing of your data is based on: - Your express consent when submitting the contact form - Our legitimate interest in improving our informational services - Compliance with legal obligations under Mexican law

4. Data transfers

Novalphaxt will not sell, rent, or share your personal data with third parties for commercial purposes. We may share information with: - Technology service providers who assist us in operating the website - Competent authorities when required by law In the case of international data transfers, we will ensure appropriate safeguards are in place in accordance with the LFPDPPP.

5. ARCO Rights

In accordance with the LFPDPPP, you have the right to Access, Rectify, Cancel, or Oppose (ARCO rights) the processing of your personal data. To exercise these rights, send a request to contacto@novalphaxt.com including: - Your full name and identification - A clear description of the right you wish to exercise - Any document that facilitates the location of your data We will respond to your request within a maximum of 20 business days.

6. Security measures

We implement administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized access. These measures include data encryption in transit (SSL/TLS), restricted access controls, and updated security protocols.

7. Use of cookies and tracking technologies

Our website uses cookies and similar technologies. For detailed information about the use of cookies, please refer to our Cookie Policy. We implement Google Consent Mode v2 to respect your privacy preferences.

8. Changes to this policy

We reserve the right to modify this Privacy Policy at any time. Changes will be available on this same page with the date of the last update. We recommend that you review this policy periodically.

9. Contact

If you have questions about this Privacy Policy or about the processing of your personal data, you can contact us at: Novalphaxt S.A. de C.V. Av. Paseo de la Reforma 505, Floor 32 Col. Cuauhtémoc, C.P. 06500 Mexico City, Mexico Email: contacto@novalphaxt.com